|
The number of MQLs generated by SEO The number of MQLs ( Marketing Qualified Leads) is another important KPI for measuring the results of your SEO strategy. You can also track demo requests that come from SEO or the number of free trials . By setting your conversion parameters, you have a clearer idea of how organic traffic contributes to your revenue. by your site can be directly attributed to your SEO strategy, unlike an increase in your revenue which can be linked to multiple other factors.
So it’s important to understand where your current organic traffic is coming Phone Number Data from before you start focusing on SEO. We recommend that you take the last six months as a reference period. Via Google Analytics, for example, you can define the following conversion objectives : New organic signatures X pages viewed Time spent on the website or the most strategic pages Once you set your goals, you will more easily realize all the SEO-related conversions. CTA webinar replay inbound marketing software publisher 4.

The ROI of your organic traffic to measure returns Measuring and analyzing the ROI of your efforts is just as important as deploying the strategy itself. This includes technical SEO, content creation including SEO-oriented blog posts and backlink acquisition campaigns and off-site SEO. Organic ROI is one of the primary SEO metrics for evaluating the success of your SaaS SEO strategy . Here are some questions to ask yourself: Based on your acquisition model, how many MQLs that come from SEO do you get each month, quarter, or year?
|
|