Depending On This And Other Factors

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That have used these tools. An example was the Pepsi challenge, which gave a group of people two visually identical drinks to try. The challenge was to choose the brand and the surprise was that more than 50% chose Pepsi over its direct competitor, Coca Cola, when the market for the former reached 25% of these soft drinks. Subsequently, the test was repeated, this time by visualizing the marks and analyzing brain activity.

Magnetic resonance imaging, which showed that, in addition to the positive reward area of ​​the brain, another area was also activated when knowing the mark. . In this case, the results did correspond to the market share, since 75% of people moible number data opted for Coca Cola. On another occasion, the Sony Bravia brand used neuromarketing tests to evaluate two television advertisements. Through this analysis, it was shown that while one generated positive emotions.



The other caused viewers negative emotions. The latter contained striking music and explosions of color, for which reason it aroused rejection in the spectators; while in the second, with soft music, more than 25,000 colored balls were observed falling through the streets of San Francisco, something that had a positive effect. Especially when the product appears. In this way, knowing that between 80 and 95% of purchasing decisions are made by the unconscious.