It is also worth preparing a case study in which we discuss work on a specific project and boast about the results of our activities. FAQ frequently asked questions The FAQ section i.e. frequently asked questions is another recommended action. Short specific answers to frequently asked questions will be helpful to visitors. We can also include the most important keywords in a given case in the FAQ . Sponsored articles expert article also include sponsored and expert articles.
These are content published on external websites. Such content is not only a way to increase brand awareness and build its image. Content published on external websites plays an important role in link building. Ebooks and other content in PDF Another content marketing photo retouching activity is the preparation of ebooks. Longer content that can be downloaded and read offline is very popular among users. People who have the choice of reading content directly on the website or downloading the text in PDF mostly choose the second option.
Social media Facebook Instagram i inne Social media Facebook Instagram LinkedIn TikTok such platforms are used by users of all ages. Content on social media can take various forms from posts to infographics and videos. However it is worth remembering that the content must be adapted to the specificity of the platform and the preferences of the recipients. Let us also remember that on social media profiles we can interact with users respond to comments discuss and better understand the needs of potential customers. The information obtained will be very useful in emarketing activities.