Exploit customer dissatisfaction

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For example, you might say:
“I'm glad you're using Vendor A's product. However, I believe our solution can help you achieve [goal] more effectively thanks to [product strengths].”

Ask customers about their experience with your current product. They may have used it for a while, but they may not be completely satisfied. Ask open-ended questions to get them to share the problems they have, so you can subtly show how your product can solve those problems.

For example:
“Do you find this product meets your needs? Is there anything you are not sweden number data satisfied with while using it?”

Bringing up pain points will make the customer rethink their current decision and can create an opportunity for you to present your solution.

Let customers think about their choices
Once your customers have made a comparison with your competitors, don’t rush them into making a decision. Give them space and time to think. Sometimes, just a small question can make them realize that your product is actually more valuable.

For example:
“Have you tried re-evaluating your workflow? If you used our solution, how do you think things would change to be more efficient?”

This is a clever way to let customers figure out the benefits of your product without feeling pressured.