A low bounce rate is a positive signal

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Interesting to conduct competitive monitoring and carry out active research on the web and social networks. The objective? List ideas for themes and gradually build a real editorial plan. The quantity of contacts present in a mailing list decreases by approximately 22.5% each year, it is also essential to increase the number of subscribers to a newsletter in order to guarantee its sustainability. To do this, you must start by taking care of the registration form by ensuring that its design is in line with the graphic identity of the brand.

By integrating it into content with high added value, by using Cambodia WhatsApp Number Data proof social and by limiting the amount of information required. The key KPIs to follow for a newsletter KPIs refer to key performance indicators. They make it possible to measure the results of an emailing campaign, to determine whether the previously defined objectives have been achieved and therefore to make appropriate adjustments if this proves necessary. The bounce rate To calculate the bounce rate of an email campaign, the formula is as follows.



Number of undelivered emails number of emails sent. it indicates that many subscribers have received the newsletter. The opening rate To calculate the open rate, the formula is: number of emails opened ÷ number of emails sent) x 100. This data provides information on the relevance of the chosen subject and can also reveal whether the email is regularly classified as spam. The average opening rate for a newsletter was 17.8% in 2020. Click rate To calculate click-through rate, the formula is: number of link clicks number of emails sent .