What matters is the quality of your content's responses

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This can serve as a guide for what to fix. At this point, it doesn't matter how you solve these problems, as long as you have high scores in the " Good " category. User Experience Update: To AMP or Not to AMP? Accelerated Mobile Pages (AMPs) are an easy way to optimize your mobile site experience. Enabling AMPs on your website can serve as a quick fix to give Google the perception of a fast and properly rendered website. ADVERTISEMENT Implementing AMPs is a matter of choice, although a few years ago it seemed almost mandatory. MPAs were never — and still are not — required. At Rock Content, for example, we have decided to stop using AMPs and invest in optimizing our website globally.

We haven't had any negative impact on our traffic, nothing Telegram Number Data changed for our visitors and our website became much easier to manage without duplicate pages. As with EAT, Google asked us to change our mindset: to achieve better results, we focus our attention on improving the user experience instead of just looking at the technology we are using . As long as you get good scores on your Core Web Vitals, you'll be fine. 2022 and beyond All the changes we saw in the last two years led us to the point we are at now: Ignore Google. Satisfy Users. We saw, firsthand, that when you think about the user first, Google will find your value, regardless of the implementation method used.




With extremely advanced artificial intelligence already being used by Google, trying to trick it is useless. What matters is the quality of your content's responses to user intent, as well as an excellent user experience. Case study The proof of this change in mindset is in the cake recipe. Canceled practice: content created only around high-ranking keywords ADVERTISEMENT We are no longer creating hundreds of the same posts about [frying eggs], each with a different colored egg, in an attempt to fool "old Google." The “old Google” is gone. Google now knows that [brown eggs] and [white eggs] are both [eggs]; It will easily mark those contents as spam.